ČD Cargo has strengthened its commercial leadership with the appointment of Jiří Horáček as Director of Sales, effective 14 November 2025. He will oversee sales activities, implement the company’s commercial strategy, and drive the achievement of business targets.
The appointment is part of broader restructuring efforts aimed at improving customer relations and boosting competitiveness in the freight market. As part of these changes, ČD Cargo recently established Key Account Manager positions to enhance communication with major clients.
Horáček brings experience from several international markets. He previously served as Director of Sales and Marketing in digitalisation at Škoda Group, where he helped expand the company’s presence in Central and Eastern Europe and supported market entry in Germany, Finland, the United States, and India. He also worked at PwC Czech Republic, contributing to brand development and the launch of new digital sales channels.
ČD Cargo expects the strengthened commercial team to support its long-term goals amid a highly competitive European freight environment.
